Podgy meets dodgy (Slender Gel)

An article from the December 2010 edition of the magazine, noseweek, titled “Podgy meets dodgy”, on the Advertising Standards ruling against Slender Max / Slender Gel / Hoodia Slender Gel, and the two individuals behind this “scam” (and their home address!).

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Individuals behind Slender Max / Slender Gel

I have been asked who the individuals behind this unsubstantiated product is, the individuals who simply ignore the recent ASA ruling and continue to sell these products without any proof that the product works? Who claim that hoodia is absorbed through the skin without any proof, that hoodia results in appetite suppression (and therefore weight loss) without any proof?

They are Jasmine Grindlay – Managing Director and her husband Christopher Grindlay of Llandudno.

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ASA Ruling: Organo Slim / Betrim

 

 

Note: This product is a scam  Read this precautionary story!

 

“Given that the respondent not only repeats its offense of making unsubstantiated weight loss claims, but also that it appears to employ the same unfounded marketing strategy for at least two of its products, the Directorate is satisfied that an Ad Alert in terms of Clause 15.4 of the Procedural Guide is justified.”

If you see an advert for this product, is is likely contrary to the ASA ruling and we would appreciate it if you could comment at the end of this post as to where you saw the advert.

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Hoodia Slender Gel / Slender Max

Posted 02 November 2010 

This company continues to advertise to consumers that this product can result in weight loss – in spite of no evidence that this true (and in fact, unlikely to even have a shred of truth to it). Numerous complaints of breach has previously been laid with the ASA. The company has now started taking out full page adverts in magazines targeting women – and simply ignoring the ASA rulings. How do you think the ASA will react once informed about this?

Read on…

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