The South African Sugar Association (“SASA”) lodged a complaint with the ASA against a print advertisement for Solal's Naturally Sweet product, which appeared, inter alia, in The Star of 28 September 2009. The advertisement was headed, “Too much sugar or artificial sweeteners can cause cancer.”
On 01 Dec 2009, the ASA ruled against Solal effectively not allowing them to make these claims any longer.
Solal appealed and on the 17 May 2010, the ASA accepting the substantiation of the claims by Mr Rael Koping (a dietitian), found in favour of Solal allowing the claims to be used. I am informed that SASA will be requesting arbitration.
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