ASA ruling: Solal Naturally Sweet

The South African Sugar Association (“SASA”) lodged a complaint with the ASA against a print advertisement for Solal's Naturally Sweet product, which appeared, inter alia, in The Star of 28 September 2009. The advertisement was headed, “Too much sugar or artificial sweeteners can cause cancer.”

On 01 Dec 2009, the ASA ruled against Solal effectively not allowing them to make these claims any longer.

Solal appealed and on the 17 May 2010, the ASA accepting the substantiation of the claims by Mr Rael Koping (a dietitian), found in favour of Solal allowing the claims to be used. I am informed that SASA will be requesting arbitration. 

 See also:
  1. First ruling
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UK ASA ruling: Craniosacral therapy

A leaflet, for Craniosacral Therapy, stated “Craniosacral Therapy is a hands-on therapy which assists the body’s natural capacity for self-repair … Any trauma, stresses, strains, or tensions which remain in the body restrict the body’s functioning and may give rise to problems over the years.

A complainant challenged whether the ad's claim that Craniosacral Therapy (CST) was effective in treating the conditions listed could be substantiated, and the ads reference to serious medical conditions, such as stroke, cerebral palsy, autism and depression, could discourage essential treatment.

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