Dr Summers appeal argument

Posted 18 May 2010

Part A: Heads of Argument – To be read at the appeal as I was unable to attend the hearing

Part B: The essential written argument against Dr Beverley Summers being re-instated as a “credible expert” for purposes of substantiating products for Homemark.

[note note_color=”#f9fca8″]Documents submitted by Dr Beverley Summers Her argument in favour of her re-instatement as a “credible expert” Her response to my argument against her being reinstated. Her substantiation of Slim Coffee with Caralluma fimbriata (1 MB pdf file)[/note] [divider style=”dashed” size=”1″ margin=”40″]

Part A: Heads of Argument
[non-essential aspects removed]

15 March 2010

Dear Mr Makgato and Jude King: 

Re: Homemark Slim Coffee / HA Steinman / 12988: Final appeal 

I am unfortunately not able to attend the appeal hearing and no disrespect is intended. As I am unable to personally make representation, I have synthesised the essential rationale Read the rest

Homemark Slim Coffee (CF formula) appeal argument

16 April 2010

Re: Homemark Slim Coffee / HA Steinman / 12988

Judge King’s ruling, received on the 26th March 2010, which reinstated Dr Beverley Summers status as a “credible expert”, in spite of evidence that, among other errors, she had substantiated after the fact, two products ruled on and banned by the USA Federal Trade Commission following scientific scrutiny.

Judge King has therefore referred back to the ASC, for re-assessment, the claims for Slim Coffee which Dr Summers has substantiated, and which Prof Roy Jobson and I argue are insufficient to support the product’s claims. (Prof Jobson had prepared, at my request, documentary evidence in preparation for possible arbitration.)

I would therefore ask the ASC to consider the following.

Dr Beverley Summers substantiation is for studies that evaluated the ingredient Caralluma fimbriata. I have argued that the studies are conflicting and insufficient to make any claims for Read the rest

Solal – You Pulse Summer edition 2008 advert

In the recent You Pulse magazine, Summer Edition 2008, an advertisement was published by Solal making a number of unsubstantiated claims, and furthermore, run contrary to a number of the ASA regulations. 

The advert stated, among other:


Why your diet doesn’t supply enough micronutrients for health, disease prevention and long life.

 "Over the years the world's growing population, combined with a reduction in available arable land, has resulted in overuse of soils, in order to grow enough fruits and vegetables to feed the planet's population. As a result, fruit and vegetable quality has declined. Studies performed by the United States government USDA ARS Nutrient Data Laboratory show a sharp decline of up to 50% in many minerals, vitamins and other nutrients in fruits and vegetables over the past 100 years (Reference: U.S. Department of Agriculture, Agricultural Research Service. USDA Nutrient Database for Standard Reference, Release 13). This applies

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ASA ruling: Solal Naturally Sweet product

The South African Sugar Association (“SASA”) lodged a complaint with the ASA against a print advertisement for Solal's Naturally Sweet product, which appeared, inter alia, in The Star of 28 September 2009.

The advertisement is headed, “Too much sugar or artificial sweeteners can cause cancer.” It also states, inter alia, “For a long time it has been known that a diet high in sugar can cause weight-gain, diabetes and sugar-shock (tiredness about 1 hour after eating or drinking something sweet). More recently, research conducted in 2008 and 2009 has shown that sugar excess can suppress your immune system and increase the risk of developing cancer.” The latter sentence is referenced to two articles.

How did the ASA rule?

"Accordingly, the respondent’s claims are unsubstantiated and therefore in contravention of Clause 4.1 of Section II."



  1. Solal appealed this ruling and the ASA found in favour of Solal
  2. I disagree
Read the rest

Anti-aging qualifications

solaladvisoryDr Craige Golding is a medical director of Solal Technologies “Anti-Aging Specialists”. His face appears on adverts in order to promote the company, and his qualifications are used to enhance his credibility. On the image on the left, Dr Craige Golding is described as: Specialist Physician & Anti Aging Physician. MBChB (Cum Laude) Pretoria; FCP(SA) ABAARM -Board Certified Anti-aging Physician – American Board of Anti-Aging and Regenerative Medicine FAARM: Fellowship in Anti-Aging and Regenerative Medicine.


From the Solal website, it states: “Dr Craige Golding, a specialist physician in anti-aging medicine and medical director of Solal. . . “Anti-aging medicine is really about the prevention, early detection and reversal of the chronic diseases that become more common with age ” . . . .  ” It truly is the medicine of the new millennium”.

Are “anti-aging qualifications recognised clinical speciality?

Read the rest

Solal advert “Vitamin D is as effective as a vaccine”

Posted 17 May 2010

Solal has placed this advert in a number of newspapers. I have received calls from dietitians, doctors and pharmacists complaining about the claims of this advert.So, what is the truth?

Here is a good scientific deconstruction by one of South Africa’s best journalists, Elsabe Brits of Die Burger newspaper.

Elsabe Brits is a Specialist Journalist at Die Burger.

Read the rest

Consumer Receptive Alternative Preparations (CRAP)

A very funny, and interesting take on CRAP (Consumer Receptive Alternative Preparations) by Dr Liam Farrell published in the British Medical Journal.

Read the rest

Articles on Simply Slim in the Beeld newspaper

The senior medical reporter at the Beeld newspaper, Antoinette Pienaar, has written a number of superb articles while following the Simply Slim saga. We have kindly been given permission to reprint them here. A central theme throughout this sage is that Simply Slim will not accept responsibility for any of their actions: the impact of their contaminated product on human health, or whether there is sufficient evidence of efficacy and safety of the product. They are simply concerned with making money. Indeed, comparing their claims in adverts, press-releases and spin by their PR rep, Lance Rothchild, it is clear that one cannot trust much about what this company says. Don't believe me? Read for yourself.

Read the rest

ASA Ruling: Slender Gel breach

“During March 2010, the complainant lodged a breach allegation regarding the respondent’s website, www.planethoodia.co.za and a print advertisement that appeared in the Sunday Times magazine of 7 March 2010. It submitted that the respondent continues to make unsubstantiated weight-loss claims and it still uses the name “Slender” for its products. The advertisement appearing in the Sunday Times promoted the respondent’s “Slender MAX” product.”

Read more….

Read the rest

Big Pharma creates “new” diseases?

A major criticism of large Pharmaceutical companies is that in search of new markets for their products, they may “create” new medical “conditions” – conditions that the drug was not initially intended for. 

In this thought-provoking article from AlterNet, headed “Do You Have Excessive Sleepiness? Shift Work Sleep Disorder? Big Pharma Hopes So”, the introductory paragraph reads:

“Do you work in customer service? Health care? The restaurant industry? You might be suffering from shift work sleep disorder (SWSD) says a new ad campaign from Frazer, PA-based Cephalon who makes the Schedule IV stimulants Provigil and Nuvigil.  One out of four people working nontraditional schedules suffers from this hitherto unrecognized epidemic say radio ads which broke this week in Chicago.”

The article continues here: http://blogs.alternet.org/speakeasy/2010/05/07/do-you-have-excessive-sleepiness-shift-work-sleep-disorder-pharma-hopes-so/ 

Read the rest