Homemark Slim Coffee, again!

Published 31 May 2010

Readers will remember my posting where I pointed out that Dr Beverley Summers substantiated Homemark’s Slim Coffee claiming that a study supported the weight-loss claims for the ingredient Caralluma fimbriata. I argued that the study was insufficient to make claims for this ingredient and that therefore she was assisting Homemark to fleece consumers at R850 per month (R1700 over two months to match the dose of CF used in the poor study).

The EFSA (European Food Safety Authority) has recently ruled on this ingredient, and “found that the publications submitted in support of the claims failed to establish a cause and effect relationship between the ingredient and the claimed benefit.” “The five negative opinions, published this week, were adopted on April 30.”

Don’t believe me? Read on . . .

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The MCC mess

What's New DOC (WND) published a number of articles following an investigation into the registration and control of medicines. I greatly appreciate Mari Hudson, the Healt24.com Editor, What’s New DOC, for giving us permission to reprint those articles here.

  1. The MCC mess: Read below  / Health24.com website
  2. Questions the MCC refused to answer: Read here  / Health24.com website
  3. What the pharmaceutical industry says: Read here  / Health24.com website
  4. MCC timeline: Read here  / Health24.com website
Read the rest

Questions the MCC refused to answer

What's New DOC (WND) published a number of articles following an investigation into the registration and control of medicines. I greatly appreciate Mari Hudson, the Healt24.com Editor, What’s New DOC, for giving us permission to reprint those articles here.

  1. The MCC mess: Read here  / Health24.com website
  2. Questions the MCC refused to answer: Read below  / Health24.com website
  3. What the pharmaceutical industry says: Read here  / Health24.com website
  4. MCC timeline: Read here  / Health24.com website
Read the rest

MCC: What the pharmaceutical industry says

What's New DOC (WND) published a number of articles following an investigation into the registration and control of medicines. I greatly appreciate Mari Hudson, the Healt24.com Editor, What’s New DOC, for giving us permission to reprint those articles here.

  1. The MCC mess: Read here  / Health24.com website
  2. Questions the MCC refused to answer: Read here  / Health24.com website
  3. What the pharmaceutical industry says: Read below  / Health24.com website
  4. MCC timeline: Read here  / Health24.com website
Read the rest

Medicines Control Council timeline

What’s New DOC (WND) published a number of articles following an investigation into the registration and control of medicines. I greatly appreciate Mari Hudson, the Healt24.com Editor, What’s New DOC, for giving us permission to reprint those articles here.

  1. The MCC mess: Read here  / Health24.com website
  2. Questions the MCC refused to answer: Read here  / Health24.com website
  3. What the pharmaceutical industry says: Read here  / Health24.com website
  4. MCC timeline: Read below  / Health24.com website

Read the rest

ASA Ruling: Breast Assured – Breach

In a previous ruling, the ASA agreed with the complainant that this company could not prove that using Breast Assured will result, among other, in breasts becoming larger. The ASA ruling below was in response to a new complaint that the company continues to make unsubstantiated claims for this product. 

Note: This product may be nothing but a scam, but the ASA will not stop the product from being sold to consumers fooled by advertising into believing the product may help them – all the company has to do is to change the words so that it does not make claims, but sell the product, on they go! Is there a single product that can prove that using that product will result in breasts becoming larger? Not a single one!

Read how the ASA ruled . . . 

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ALCAT – HPCSA complaint update

Readers of my previous ALCAT posting, will know that I laid a complaint with the HPCSA (Health Professions Council of South Africa), the regulator of health professionals, against Dr John Pridgeon for his role in the ALCAT test – a test with little evidence to confirm its efficacy.

In a letter from the HPCSA dated 17 March 2010, I an notified that “the matter was considered by the First Preliminary Inquiry for Medical and Dental Professions Board at its recent meeting of 04 and 05 March 2010” and the “Committee resolved that the matter be referred to Undesirable Business Practices.” The letter continues that “[T]he accused will be advised accordingly.”

[note note_color=”#f6fdde” radius=”4″]CamCheck posts related to ALCAT 

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ASA Ruling: Supreme Slim

I argued to the ASA that Supreme Slim:

  • Could not prove that the mix of ingredients in this product would result in weight-loss
  • That the claim that the product was completely herbal was a lie
  • That it tries to give the impression that it is registered with the Medicines Control Council
  • That the name "Supreme Slim" is misleading – "slim" gives the impression that the product can result in weight loss.

How did the ASA rule?

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UK ASA: Regenovex joint care products

UK ASA: green lipped mussel extract and hyaluronic acid joint care

A reader challenged whether the efficacy claims made about the ingredients could be substantiated.

The ASA concluded that: "Because we had not seen robust, scientific evidence to support the claims about the efficacy of the products' ingredients, we concluded that the claims had not been substantiated and were therefore misleading." 

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ASA ruling: Homemark Slim Coffee ruling

Homemark Slim Coffee – new formulation with Caralluma fimbriata

Context of this ruling:

Dr Beverley Summers had previously "substantiated" two products for Homemark after they were banned in the USA.

We had argued that because of these actions, among other, that she was therefore no longer a "credible expert" as required by the ASA code. The ASA agreed – Homemark appealed – the appeal tribunal agreed with us – Homemark appealed to the panel chaired by Judge King – who ruled that she is a credible expert, and therefore she could  substantiate Homemark's products, including the new Slim Coffee formulation!

First, read here why we argued that she is not a "credible expert".

Having been reinstated as a "credible expert", Homemark appealed the previous ASA ruling against this formulation of Slim Coffee,  that with Caralluma fimbriata. 

Read how the ASA ruled based on her substantiation of this product . . … Read the rest