Supreme Slim

Supreme Slim
 http://www.supremeslim.co.za/

Comment: There is no proof that these ingredients, individually or formulated together, can result in weight loss. These ingredients are very similar to other product previously shown to have no proof of efficacy.

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Homemark Detox Footpads – “FDA tested”

 

Homemark makes the claim in their television adverts, and on the packaging of this product, that the product was "Tested in a FDA CERTIFIED laboratory".

Homemark Detox Footpads, lies, lies and more lies.

This claim is frankly, one major lie. And worse, this has been pointed out to Homemark.

Read more…..

 

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ASA ruling: Slender Max February 2010

Posted 22 February 2010

This ASA ruling is significant. It rules that not only can Hoodia Slender Gel / Slender Max not make any claims (for there is no proof that the product can result in weight loss or appetite suppression), but that the name “Slender Max” is also misleading – “slender” is a claim. Readers will be aware from previous posts, that I argued that there is no proof that Hoodia taken orally will result in weight loss, and that there is even less evidence that it will be absorbed through the skin.

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Harmony Choice Trading / Health Plus

Harmony Choice Trading’s print advertisement promoting several of the products in its range, one being “Health Plus BLOOD PRESSURE”, another “Health Plus IMMUNE BOOST”. The advertisement was published in the 25 October 2009 edition of the Sunday Times magazine. Mr H Dawood complained to the ASA.

Any proof that the product can work?

Of course not!

ASA rulings:

 

Health Plus Immune Booster

Health Plus Blood Pressure

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ASA Ruling: ImuPro

ImuPro is a blood test which claims to be able predict which foods make you sick, i.e., cause allergy or intolerances. The test is supported by Patrick Holford – which should already make the consumer concerned about the validity of this test!  The company claims: “…the internationally respected ImuPro Food IgG Intolerance Test that can pinpoint food intolerances”.

The facts are:
IgG is a valid blood test, but NOT for intolerances or predicting foods are responsible for allergy.

All major allergy societies throughout the world, and allergy experts, have published position statements warning against IgG tests for this purpose.

See the Allergy Society of South Africa’s position statement on this test (and see the references which indicate links to all of the other societies statements).  (We have brought this to the attention of the company but they continued to make these claims – makes one wonder of their ethics!)

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“Are we being hoodia-winked?”

A small, bitter-tasting cactus-like plant of the Kalahari is being hailed as the latest, greatest weight loss tool across the globe. But most of what's being hawked as the potent appetite suppressant isn't hoodia at all, and there's some doubt that even the genuine stuff is effective in powder form.

An article by Wendy Knowler, published in the Fair Lady April 2006

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Bioslim: an illegal medicine?

Posted 14 February 2010

Is Bioslim being sold as an illegal medicine?

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Verimark

This category lists complaints laid with the ASA regarding health, complimentary medicine and supplements sold by Verimark, which complainants claimed could not be substantiated.

In most cases the ASA ruled in favour of the complainant, but as Verimark started finding "credible experts" willing to substantiate a product, the ruling may have gone in the favour of Verimark.

In some instances, arbitration was requested with a subsequent ruling against the product.   In some instances, the complainant did not pursue the complaint further.

We will in time explain why we feel the ruling in favour of Verimark was incorrect, using science, logic and common sense! In time, these will be fleshed out as the site develops.

Verimark AB Energizer / 10884

O2 Lean / 713

It is significant that Verimark has a weight-loss product, MyWeigh, which they claim has been substantiated by a "study", but refuses anyone to have access to. … Read the rest

Glomail

This category lists complaints laid with the ASA regarding health, complimentary medicine and supplements sold by Glomail, which complainants claimed could not be substantiated. (More than 15 complaints!)

In most cases the ASA ruled in favour of the consumer, but as Glomail started finding “credible experts” willing to substantiate a product, the ruling may have gone in the favour of Glomail. In some instances, arbitration was requested with a subsequent ruling against the product.  Glomail used legal methods to prevent arbitration (legal fees would have cost at least 4 times more than the cost of arbitration!)

In some instances, the consumer did not pursue the complaint further as a result of the time or costs involved.

We will in time explain why we feel the ruling in favour of Glomail was incorrect, using science, logic and common sense!

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Slim HerbAqua

Posted 14 February 2010 

Slim HerbAqua claims to be an effective aid for weight loss and is a mixture of 33 herbs. On the HerbAqua website it states: “Slim Herb Aqua contains a powerful herbal formula with a nine-fold action that will reduce appetite, boost metabolism and improve digestion” and “[F]or effective weight loss, drink 1 bottle a day, follow a healthy eating plan and an exercise programme.” Even if the ingredients had evidence for efficacy in weight-loss, these are the simple facts:

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