ASA Ruling: Be-Trim

In a ruling dated 15 September 2009, the Directorate ruled that the respondent’s advertisement claiming, inter alia, “20 Kilos in 3 Weke!!” (20 Kilos in 3 Weeks) and containing several personal references of people losing weight as a result of using this product, was in breach of the Directorate ruling dated 24 May 2007. The complainant who brought the potential breach to the ASA’s attention.

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