USN Cellu-Firm – ASA Sanctions – 16 October 2008

In a ruling dated 8 April 2008, the ASA found the USN in breach of its earlier ruling dated 28 November 2006 in that USN did not submit adequate substantiation in terms of the Code for its “anti-cellulite” claims, but still continued making these claims on its website. The consumer and USN were afforded an opportunity to comment on whether or not sanctions were appropriate.

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