USN Cellu-Firm – ASA Breach ruling – 8 April 2008

In a ruling dated 28 November 2006, the ASA ruled against the USN’s print advertisement for its “Cellu-Firm” product. In a letter dated 26 February 2008, a consumer argued that USN is in breach of the original ruling as it continues making misleading statements about the product on its website.

The ASA ruled in favour of the complainant.

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