USN Cellu-Firm – ASA ruling November 2006

Posted 05 October 2015

This ASA ruling was made in November 2006. USN claimed that Cellu-firm “to be effective for cellulite”. The complainant pointed out that the active ingredient is Centella asiatica, a synonym for gotu kola, and that Natural Medicines Comprehensive Database, the “Scientific Gold Standard for Evidence-Based, Clinical Information on Natural Medicines” had NO indication that this ingredient has ANY efficacy against cellulite.

 

Cellu-firmThe ruling is posted, followed by the complaint.

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