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Supreme Slim’s original claims look just like Simply Slim’s

Compare the claims made for Supreme Slim and Simply Slim.

Claims for each product
Simply Slim Supreme Slim
NO COMPULSORY EXERCISE Get results without exercise
NO DRASTIC CHANGES TO DIETARY ROUTINE No Special Diet Required
APPETITE SUPPRESSANT Appetite Suppressant
100% NATURAL
NO CHEMICALS No Chemicals
NON ADDICTIVE Non Addictive
BODY DETOXIFICATION Body Detoxification
ACCELERATES METABOLISM Accelerates Metabolism
INCREASES ENERGY LEVELS Increases energy levels
 ENHANCES WATER INTAKE  
 FAT BURNER Fat Burner
 NO HARMFUL SIDE EFFECTS  
 SUITABLE FOR MEN AND WOMEN Suitable for men & women

Read more . . . Click on SupremeSlim-2010-02-24 to view a copy of Supreme Slim's original home page advertisement (accessed 24-02-2010) to confirm the claims in the table.

Note the following sentence at the bottom of the page: *This product has been pharmaceutically tested by an independent laboratory and contains no Ephedrine or Sibutramine or any known side effects.

The Supreme Slim webpage states on its home page "After all the lies and deception….."

NB: Side effects cannot be tested pharmaceutically! They can only be determined by testing in human beings. Testing a medicine in human beings is called a clinical trial. It seems highly likely that this product has in fact not been subjected to any clinical trial to check that it's safe or that it even works. No more lies and deception . . .?

The claim of "no ephedrine" is misleading because the product contains Citrus aurantium 30%. This has different forms of synephrine in it. Synephrine is very similar to ephedrine and there have been reports internationally and even in South Africa of similar serious side effects being experienced with synephrine as with ephedrine. No more lies and deception . . . ?

The claim of "no sibutramine" is clearly meant to indicate that it is safer than Simply Slim. But sibutramine is in fact a Scheduled substance in terms of the Medicines Act and would be illegal. To claim that a product does not contain a substance illegally is a non-claim.  No more lies and deception . . . ?

On Supreme Slim's home page and under a heading "Mostly Herbal" the exact same statement about testing is repeated, and under "Features" most of the (misleading) claims listed in the Table above are repeated.

See the SimplySlimPoster here. This was put up on a notice board of a large supermarket after the product had been "banned" by the MCC.

The claims (just like those of Supreme Slim) are medicinal claims. Both these products are clearly not "so-called" complementary medicines. (Technically they both meet the definition of a medicine and have been "called up" as slimming agents.) Both products make claims that have not been proven or tested in clinical trials. Both products are expensive. The average consumer is unfortunately the one who loses, not weight, but disposable income.

2 comments to Supreme Slim’s original claims look just like Simply Slim’s

  • Anneliae

    I am wondering … could Supreme Slim perhaps also be containing sibutramine?

  • Harris

    As far as I know Supreme Slim has not been assessed for sibutramine, so it may or may not contain this substance. I was under the impression from a letter from the ASA this Monday, that the product is not being sold any longer. Am I wrong?

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