Dr. Robert Carroll, a retired college professor who for many years taught courses in ethics and critical thinking, has published a brilliant 20-point guide to creating your own pseudoscience. The techniques include making big promises, using lots of jargon, lacing promotions with references to government conspiracies, charging high prices, using testimonials and celebrity endorsements, and obtaining a degree from a diploma mill.
Carroll RT. Creating your own pseudoscience (part two). Skeptic's Dictionary, June 4, 2010