Posted 27 November 2009
This category lists complaints laid with the ASA regarding health, complimentary medicine and supplements sold by Homemark, which complainants claimed could not be substantiated.
Initially, the ASA ruled in most cases in favour of the complainant, but as Homemark started finding “credible experts” willing to substantiate a product, the ruling may have gone in the favour of Homemark.
In some instances, arbitration was requested – with a subsequent ruling against Homemark’s product.
In some instances, the complainant did not pursue the complaint further.
In time as the site develops, we will flesh out and explain why the ruling in favour of Homemark was incorrect, using science, logic and common sense!
Rulings against Homemark:
Enforma / Homemark – Sweat Away the Pounds / 4012*
Homemark – Sweat Away / 9114*
Homemark – Butterfly Abs / 3283
Homemark – Detox Food Pads / 8938
Homemark – Reduce Fat-Fast / 675
Homemark – Reduce Fat-Fast / 4613 – in favour of Homemark, substantiated by Dr Beverley Summers
Homemark – Slim Coffee / 10528
Homemark – Slim Down Solution / 597
Homemark – Slimming Genius / 9102
Homemark – Vibra Shape / 8761
Homemark – Peel Away the Pound / 1462
Homemark – Proxygen Remedy Health / 1854
Homemark – Slim Coffee breach / 12988
Homemark – Detox Tea / 17 851
* With an ASA ruling against this product, which claimed that this “sauna belt” can result in weight-loss, Homemark simply changed the name of the product to Sweat Away, and now claiming that it will result in “toning of the body”.
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