Easy Slimming Solutions – ASA ruling

Posted 26 July 2014

A consumer lodged a consumer complaint with the ASA against Easy Slimming Solutions’ Facebook advertisement that was published at The complainant submitted, in essence, that the advertisement is misleading as there are no studies to verify the claim that the advertised product is totally natural.

Seems like the owner of […]

Are Diet Pills an Aggressively Marketed Scam?

Posted 19 June 2014

This article, from the The Huffington Post, written by Ayala Laufer-Cahana, M.D., examines the evidence for diet pills and asks whether they are only but scams?


Green coffee bean weight-loss scam

Posted 26 May 2014

A number of companies in South Africa are marketing Green Coffee Beans as a great product for weight-loss. Well, there is no evidence that this is true. Big scam. Now the USA Federal Trade Commission has acted against companies in the USA making weight-loss claims for green coffee beans. If only […]

Reduline 36 – ASA breach complaint

Posted 20 May 2014

Arcadia Home Shopping continued to make unsubstantiated claims for its product, Reduline 36. A consumer reported to the ASA that these unsupported claims were still being made, and the ASA agreed that this was contrary to the ASA code, and upheld the breach complaint.


JOY! Magazine, Caxton publishers and Slimbetti adverts

Posted 07 May 2012

What is the responsibility of editors, production managers and owners of magazines with regard to accepting advertising for unsubstantiated or scam products? The majority of magazines are members of representative groups that are co-signatories to the Advertising Standards Authority (ASA) code and are expected to comply with the ASA code.

Slimbetti […]

Antagolin – ASA ruling

Posted 11 April 2014

Make no mistake, the evidence for Antagolin being an effective weight loss / insulin resistance treatment is not robust at all. There is no study published on this product, no evidence that the ingredients are effective, and now, the products is actually an illegal medicine for CAM regulations published will not […]

Aminoliq – still no evidence it works

Posted 01 April 2014

The claims for Aminoliq has previously been ruled against by the ASA for the company could not prove that the product could really do as claimed. Despite an assurance from the owner, Norman Fells, that he would no longer make the claims, the company has recently produced a number of variants […]

Weight-Loss Products – Hoodia

Posted 25 March 2015

Jasmine and Chris Grindlay of Slimbetti have been promoting their Hoodia Gel scam product in South Africa and simply ignoring ASA rulings. Other countries have had similar problems although in many this scam has disappeared off the market.

I have recently come across this article titled “The Controversial Advertising case: Weight-Loss […]

Simply Slim nonsense

Posted 12 February 2010

Here is part of one of the Simply Slim advertisements that have appeared in many media throughout the country. The slogan reads Simplifying Slimming Naturally. Paradoxically however several allegations have been made that it is not a natural product but contains a registered medicine.

Simply Slim epitomises the mess that […]

Antagolin, ASA agrees, no evidence it works!

Posted 07 March 2014

Dr Goldstein lodged a consumer complaint against a Medical Nutritional Institute’s television commercial promoting Antagolin. The commercial features a very overweight female in underwear, stating “I don’t want to look like this anymore. What is happening to my body? Why can’t I lose weight?” A male voice-over the states “You may […]