Homemark, a company that has previously sold a number of products declared as scams in the USA by the Federal Trade Commission, has launched a new product called Nicogel onto the South African market. This product claims to be a gel made from natural extract from the stems of Nicotiana spp (Niteshade family of which […]

UK ASA Ruling: Femarelle

“A magazine ad for Femarelle was headlined “Thank you Femarelle, for giving me my life back!” and included the claim “Hot flushes, mood swings, crushing fatigue, sleepless nights … my life had changed beyond all recognition. I didn’t feel like myself at all. Nothing seemed to help. Then a friend suggested that I try Femarelle. […]

UK ASA ruling: Craniosacral therapy

A leaflet, for Craniosacral Therapy, stated “Craniosacral Therapy is a hands-on therapy which assists the body’s natural capacity for self-repair … Any trauma, stresses, strains, or tensions which remain in the body restrict the body’s functioning and may give rise to problems over the years.

A complainant challenged whether the ad's claim that Craniosacral Therapy […]

UK ASA ruling: Optislim

A very interesting ruling from the UK ASA: 

" We noted that the on-screen text in the ad stated "When used as part of a calorie controlled diet & healthy lifestyle", but considered that this was insufficient to remove the implication in the voice-over and visuals of the ad that Optislim could replace exercise […]

UK ASA: Regenovex joint care products

UK ASA: green lipped mussel extract and hyaluronic acid joint care

A reader challenged whether the efficacy claims made about the ingredients could be substantiated.

The ASA concluded that: "Because we had not seen robust, scientific evidence to support the claims about the efficacy of the products' ingredients, we concluded that the claims had not […]

UK ASA Ruling: Abtronic X2 / Thane Direct

As usual, claims for electronic muscle stimulation (EMS) devices, which claim to result in a great muscles and toned body, build muscles, six-packs, etc, are no more than unsubstantiated claims, and in most case mostly scams. Here is a recent UK ASA decision against one of these devices, the Abtronic X2


UK ASA ruling: Nivea DNAge Cell Renewal Day Cream

A magazine ad, for Nivea DNAge Cell Renewal Day Cream, claimed, among other, that the product will result in "firmer skin" and "DNAGE CELL RENEWAL", a product "which boosts surface skin cell renewal leaving you with noticeably firmer looking skin." 

 A consumer laid a complaint with the UK ASA arguing that the claims were misleading, […]

UK ASA ruling: Bi-Aura Therapy

A regional press ad, for a therapy, stated "BI-AURA THERAPY Practitioner … This non-invasive therapy works on the body's energy field by correcting imbalances. With the energy flow restored, the body can start healing itself.

Some of the conditions that have responded favourably: allergies, arthritis, asthma, back problems, depression, fatigue, insomnia, ME and stress-related conditions".


UK ASA ruling: Zara’s Herbal Tea

The United Kingdom's Advertising Standards Authority offers a useful assessment of many complaints about products that make medicinal claims. The UK ASA operates slightly differently from the ASA of SA. 

Some of the differences between these bodies and the different systems of medicines regulation in each country are highlighted in the rulings. In this ruling, […]

UK ASA ruling: Herbal remedies, Uri Aid, etc.

A direct mailing, for Living & Loving, included a leaflet which made a number of claims for the herbal remedies Uri Aid, ProstAid, ProstBoost and Up Mood.

The Health Food Manufacturers' Association (HFMA) challenged whether the  efficacy claims for the products were misleading and could be substantiated.

The ASA upheld all complaints.