Reduline 36 – ASA breach complaint

Posted 20 May 2014

Arcadia Home Shopping continued to make unsubstantiated claims for its product, Reduline 36. A consumer reported to the ASA that these unsupported claims were still being made, and the ASA agreed that this was contrary to the ASA code, and upheld the breach complaint.


Vita Aid Ph Balance – still making false claims

Posted 14 May 2014

Can one trust anything that Arcadia Home Shopping claims in adverts? There have been numerous rulings against products from this company. A previous ASA ruling against Vita Aid Ph Balance required Arcadia to stop making those claims. They did not and a consumer noticed, laying a breach complaint with the ASA. […]

Erex – ASA ruling

Posted 30 March 2014

This is an old ASA ruling. Erex is a product that claims to assist men by making them “Hard and healthy …naturally” and to benefit and “boost your sex life…”. A complaint was laid with the ASA in 2007 against these claims and Erex were not able to prove that they […]

Arcadia Home Shopping Seduire Spray / Virago Sex Booster

Posted 07 March 2014

Dr de Lange lodged a consumer complaint against Arcadia Home Shopping Séduire pheromone spray and Virago Sex Booster adverts which claimed “Regain your sexual attraction”, and included, inter alia, the following claims: “Séduire Spray contains pheromones that are scientifically developed to trigger the same reaction from the opposite sex than natural […]

Arcadia Home Shopping Reduline36 – breach complaint

Posted 05 February 2014

A consumer laid a breach compliant with the ASA against the Arcadia’s print advertisement entitled “Believe it! Flab disappears without expensive surgery”. The advertisement appeared in the Sunday Times on 1 December 2013. In essence, the complainant submitted that the advertisement is virtually the same as the one he originally complained […]

Allergostop – breach ruling

Posted 31 January 2014

This ASA ruling is in response to a breach complaint arguing that AllergoStop continues to make unsubstantiated claims for its product – contrary to the previous ruling. The complainant makes the point that the claims are contrary to known science and knowledge of allergy.


Vitamin D not effective for colds and respiratory tract infections

Posted 27 January 2014

Readers will be aware that some while ago, Solal made claims in adverts that Vitamin D is effective for colds/influenza. We pointed out that the claims were false, and the data from the study they used (Japanese schoolgirls), misconstrued.

Two studies published, one at the end of 2013, where Vitamin D/D3 […]

Thyroid Supplements With a Kick

Posted 21 January 2014

Researchers who tested 10 popular thyroid-boosting products sold online found that nine contained the hormones thyroxine (T4) or triiodothyronine (T3), sometimes both. The amounts varied, but in some cases the recommended daily dose contained amounts of thyroid hormone as high or higher than delivered by prescription medications, according to the report, […]

AllergoStop – no proof it works

Posted 08 November 2013

AllergoStop is a product that claims to be an effective replacement for corticosteroids, anti-histamines and antibiotics, in that it is effective treatment “with immunoglobulins that play a dominant role at the time of the allergic reaction”. If you are going to claim that your product will reduce your need for among […]

Miracle Magnesium – ‘Dit laat net jou maag werk’

Posted 01 November 2013

This article on Body Detox / Marcelle du Plessis / Miracle Magnesium, and published in Beeld on 31 October 2013, is titled “It only makes your stomach work”.

Interestingly, according to the article, Marcelle du Plessis says that it does not matter whether she has proof for her products or […]